PRIVACY POLICY

1. INTRODUCTION

At Loambaby.com (“we”, “us”, or “our”), your privacy is paramount. We are firmly committed to protecting your personal data and upholding your rights under applicable data protection regulations, including the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information when you visit our website and interact with our services. We implement privacy-first principles throughout our data practices, prioritizing transparency, accountability, and control for our users.

2. SCOPE OF POLICY & DATA CONTROLLER ROLE

This Privacy Policy applies to all personal data processed through your use of our website, www.loambaby.com (the “Site”), and related services. Loambaby.com operates as the data controller for the purposes of GDPR and CCPA, meaning we determine the purposes and means of the processing of your personal data.

If you are a resident of the European Economic Area (EEA), the United Kingdom (UK), or the State of California in the United States, you are entitled to specific rights that are described in detail below.

3. CATEGORIES OF DATA WE PROCESS

We process the following categories of personal data depending on your interaction with our Site and services:

a) Usage Data
This includes data about how you use our Site, such as IP address, browser type and version, time zone setting, referring URLs, interaction logs, and page visit durations. This data is collected through standard web tracking technologies and enables us to analyze user trends and enhance the functionality of loambaby.com.

b) Account Data
When you create an account, we collect personal details such as your full name, email address, billing/shipping addresses, and contact phone number. This data is necessary to provide personalized and secure access to our services.

c) Profile Data
Profile-related data includes your interests, product preferences, order history, usage behavior, and saved settings or customizations. We use this information to tailor your experience, offer relevant recommendations, and improve our offerings.

d) Communication Data
If you contact us directly (e.g., via [email protected]), we collect data relating to that communication, including your name, email address, the content of your message, and our response. This ensures effective support and records of customer interactions.

e) Technical Data
We automatically collect technical data from your devices and systems, such as device type, operating system, internet service provider, browser plug-ins, screen resolution, and other diagnostic data to ensure performance and compatibility.

f) Transaction Data
We collect data related to your purchases, including items bought, payment method (last four digits of credit card where applicable), transaction identifiers, billing/shipping details, fulfillment status, and delivery confirmations.

g) Preference Data
This includes your consent preferences for marketing communications, newsletter subscriptions, brand interests, and participation in surveys or promotions. These preferences help us maintain respectful and relevant contact.

4. LEGAL BASES FOR PROCESSING

We rely on the following lawful bases to process your personal data:

– Consent: Where you have explicitly given your permission—for example, when signing up for marketing emails.
– Contractual necessity: Where data is required in order to fulfil a contract, such as processing and shipping your orders.
– Legitimate interests: For purposes such as fraud detection, business development, web analytics, and enhancing user experience, provided these interests do not override your fundamental rights.
– Legal obligation: In order to comply with statutory or regulatory requirements.

5. YOUR RIGHTS

As a data subject under GDPR and CCPA (as applicable), you have the following rights:

– Right of Access: You may request a copy of the personal data we hold about you.
– Right to Rectification: You may request that we correct or amend inaccurate or incomplete personal data.
– Right to Erasure: Also known as the “right to be forgotten”; you may request deletion of personal data under certain circumstances.
– Right to Restriction of Processing: You may request that we limit how we use your data.
– Right to Data Portability: You may request a copy of your data in a structured, machine-readable format.
– Right to Object: You may object to processing based on legitimate interests, or direct marketing purposes.
– Right Not to Be Subject to Automated Decision-Making: You have the right to not be subject to profiling or decisions based solely on automated means if such processing produces legal or similarly significant effects.
– Right to Opt-Out (CCPA): California residents may opt out of the “sale” of their personal data, if applicable.

To exercise any of these rights, please contact us at [email protected]. We reserve the right to verify your identity before processing your request.

6. SECURITY MEASURES

We implement comprehensive technical and organizational safeguards to protect your data, including:

– Encryption protocols for data in transit and at rest
– Secure socket layer (SSL) technology for transmitting personal information
– Access control systems and role-based permissions
– Regular cybersecurity audits and vulnerability assessments
– Staff training in data protection and secure handling procedures
– Periodic testing and backup processes to preserve data integrity

Although no online service can guarantee absolute security, we work diligently to minimize risks through robust architecture and proactive risk management.

7. INTERNATIONAL TRANSFERS

Personal data collected via loambaby.com may be processed and stored outside of your jurisdiction, including in countries that may not offer the same level of data protection. When we transfer personal data internationally, we do so pursuant to:

– Standard Contractual Clauses (SCCs)
– Significant and legally binding commitments to comply with data protection principles
– Adequate safeguards required under the GDPR and similar regional regulations

By using our services, you acknowledge and consent to such cross-border data transfers, where applicable.

8. DATA RETENTION

We retain your personal data only for as long as necessary for the purposes for which it was collected, including:

– Usage Data: up to 12 months
– Account Data: retained for the life of the account plus 6 years thereafter for compliance reasons
– Profile Data: retained for up to 3 years after last interaction
– Communication Data: stored for up to 5 years for recordkeeping
– Technical Data: up to 12 months
– Transaction Data: retained for 7 years in compliance with accounting and tax regulations
– Preference Data: maintained until revoked or upon account deletion

Where personal data is no longer required, we securely delete or anonymize it.

9. COOKIE POLICY

We use cookies and similar tracking technologies on loambaby.com to improve your browsing experience and analyze traffic. These cookies fall into the following categories:

– Essential Cookies: Required for proper website functioning, such as login authentication and shopping cart retention.
– Functional Cookies: Enhance user experience by remembering preferences.
– Analytics Cookies: Collect information about how users interact with our website, enabling us to improve performance.
– Performance Cookies: Measure website responsiveness and page load times.

10. COOKIE MANAGEMENT & COMPLIANCE

When you first visit loambaby.com, you will be prompted to set your cookie preferences. You can change or withdraw your consent for non-essential cookies at any time through our cookie management interface. We fully comply with GDPR and CCPA requirements by:

– Obtaining affirmative, opt-in consent before enabling non-essential cookies
– Allowing you to access or modify preferences at any time
– Not sharing personal cookie-derived data without your consent

Browser settings can also be used to block or delete cookies, although doing so may impact site functionality.

11. CHILDREN’S PRIVACY

Loambaby.com is not intended for use by children under the age of 13. We do not knowingly collect or solicit personal information from children under 13 without verifiable parental consent. If we become aware that a child under this age has provided us with personal data, we will take immediate steps to delete such information. If you believe we may have collected data from a child under 13, please contact us at [email protected].

12. POLICY UPDATES

We reserve the right to update this Privacy Policy to reflect changes in our practices, regulatory requirements, or service offerings. Material changes to our data practices or user rights will be clearly communicated via email (if applicable) and web notifications. Continued use of loambaby.com after updates constitutes acceptance of the revised policy.

13. CONTACT INFORMATION

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, you may contact us at:

Email: [email protected]
Website: www.loambaby.com

We are committed to full compliance with applicable data protection laws and deeply value the trust and privacy of our users. Please reach out to us at any time if you require assistance managing your data or understanding your rights.